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Whether listing should be optimized frequently in Amazon's operating skills?

Talking about Amazon's operation skills

Listing keyword planning, keyword integration, measurement, fba, automatic advertising, manual advertising, extensive matching or phrases, or precision.... Numerous questions can be extended, and many will be multiple choice questions.

If you haven't chosen it well, you may have to tread on the pit.

This article can solve it.



A General Selectivity Problem

Do listing need frequent optimization, under what circumstances, and under what circumstances, not optimization, the skills of choice?

In the actual Amazon operation, there will be a very big difference.

Let's not jump to conclusions. After reading, you will know how to choose.

1. Don't think you're going to fix a copy every day. Changing the title means optimizing it.

Optimizing and optimizing is to remove the bad and save the good, delete the bad, and leave it useful for listing.

If you don't change it at all, you don't know why you want to change it. It's called owed.

So the key question is, first you need to understand the problem of listing, then you need to optimize according to the specific problem.

How to find listing is another big topic, but in a nutshell, it is

No exposure or click

No clicks or no transformations

Is exposure too low or conversion too low?

Is the click too low or conversion too low?

Take your automated ads and check your listing problem.

2. Under what circumstances should we optimize it?

The first measure must be that there are fewer orders.

Push forward, less traffic

Pushing forward, less exposure

When all the data are heading in a bad direction, it's time to optimize it.

When your listing sales have been steadily improving, the number of keywords with good ranking has been increasing, and the ranking of categories has also been increasing.

You don't owe it.

It's true to give it a little time to bring in more traffic.

Frequent modification listing, whether you are optimizing in the right direction or owing money, will lead to Amazon system re-crawling and calculation, ranking decline, traffic decline is positive.

3 Many people have been doing the wrong order, not on the shelf after gradual optimization, but to optimize all the optimization at the beginning.

Before you go on the shelf, you should plan your keywords well, set target keywords, keyword structure, plan the order of keywords to be promoted, then create original pictures and text, while incorporating keywords, take good care of your text readability.

Base, do a good job first, otherwise how to give Amazon a good impression?

Feel free to go up and adjust slowly. When you adjust, Amazon has lost interest in you.

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